Summit Entertainment talks to Variety about their success with Twilight and the future plans for Summit Entertainment.
The mini-studio is sticking to its original strategy of releasing and distributing 10-12 films per year, including eight inhouse productions, with a focus on the mid-range films that the majors are less likely to greenlight.
The company is mindful of the pitfalls of shifting an overall strategy for the sake of quick success.
“History’s great for that reason,” says Rob Friedman, who heads Summit along with Patrick Wachsberger. “There are bodies buried everywhere in Hollywood from places that changed their focus once they had some success.”
“When ‘Twilight’ broke out, we got a lot of vampire scripts,” Friedman says, “But ‘Knowing’ has really confirmed that we’re doing a broad range of projects and that we’re not a genre company.”
Read the article here.