As a new “Harry Potter” movie opens next week, the bespectacled wizard faces a new challenge: how to compete for the attention of a young audience that has been growing up—and is starting to prefer the angsty teen romances and cooler, edgier characters of the “Twilight” books and movies.
The film moves directly into territory where “Twilight” now rules. The sixth “Potter” movie, “Harry Potter and the Half-Blood Prince,” has a distinctly more grown-up tone than its predecessors and features a strong romantic plotline.
Hollywood marketing executives say that these days the “Twilight” franchise has influenced almost every studio marketing campaign that targets teenage girls. Some posters for the upcoming “Potter” film echo “Twilight”’s emphasis on romance. One features Harry and his crush, Ginny, gazing longingly into each others’ eyes, in a pose reminiscent of “Twilight”’s now-iconic image of its star-crossed lovers, Bella and Edward. Another shows Harry’s friend Ron with his girlfriend Lavender, while a jealous Hermione scowls in the background.
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