As a new “Harry Potter” movie opens next week, the bespectacled wizard faces a new challenge: how to compete for the attention of a young audience that has been growing up—and is starting to prefer the angsty teen romances and cooler, edgier characters of the “Twilight” books and movies.

The film moves directly into territory where “Twilight” now rules. The sixth “Potter” movie, “Harry Potter and the Half-Blood Prince,” has a distinctly more grown-up tone than its predecessors and features a strong romantic plotline.

Hollywood marketing executives say that these days the “Twilight” franchise has influenced almost every studio marketing campaign that targets teenage girls. Some posters for the upcoming “Potter” film echo “Twilight”’s emphasis on romance. One features Harry and his crush, Ginny, gazing longingly into each others’ eyes, in a pose reminiscent of “Twilight”’s now-iconic image of its star-crossed lovers, Bella and Edward. Another shows Harry’s friend Ron with his girlfriend Lavender, while a jealous Hermione scowls in the background.

Read it here.

56 Responses to “The Wall Street Journal: Harry Potter and Twilight”

  • Samantha:

    First comment.
    I went and looked at the pictures that were mentioned.
    Honestly;; they weren’t very twilightey.
    Harry wasn’t even touching ginny and hermonie was practically aghost in the back ground. Theres enough room for Potter and Cullen in this world.
    Chill out.

  • Candice:

    I like both series but it will always be Harry Potter>Twilight for me. Also they should read the books before they comment, the HBP has romance in it.

  • LusiiCullenHale:

    i like harry and twilight both the same, but i mean harry came first so the hp movies cant be twilightish, but twilight can be harrypotterish. although they are totally different so i cant see how you can compare them.

  • BRANDY:

    i don`t understand why they keep comparing harry potter with twilight..they are two TOTALLY different stories!

  • Jaclyn:

    I WISH HARRY POTTER STUFF DIDN’T TRY AND MATCH UP TO THE SUCCESS OF TWILIGHT WITH POSTERS AND STUFF…..I’VE NOTICED THEY ARE TRYING SO HARD TO GET HARRY POTTER BACK AT NUMBER 1….I LOVE HP BUT COME ON….HP FRANCHISE NEEDS TO DO THEIR OWN THING NOT COPY TWILIGHT’S IDEAS

  • i know they care about whos #1 but who cares we both love twilight and hp but still

  • illll who drew this pics there so totally awful and discusting these people cant draw gosh take some art lessons lol

  • bloodlust4edward:

    I READ THE HARRY POTTER BOOKS AND I DON’T LIKE ANY OF THEM…. HARRY POTTER WAS #1 LIKE 2 YEARS AGO NOW IT’S TWILIGHT’S TURN TO SHINE!!! THE HARRY POTTER HYPE IS STILL STRONG BUT TWILIGHT IS JUST NEWER AND BETTER!!!!!!!!

  • Ashes:

    Are you kidding? I’m 23 years old and I’m going with a group (very large group at that) of people who are all much older than me.I wish they would stop comparing HP to Twilight. They bare no similarities and even the writers’ styles are completely different. I’ll love them both until I’m dead.

  • Kkrymmie:

    Harry Potter has been around for along time. People aren’t just going to stop caring. Harry potter has SOME romance in it but They really shouldn’t try to match twilight. I don’t think the creaters of Harry Potter sould worry so much, just because everyone loves twilight, doesn’t mean that now Harry Potter is dead. I will always love them both. They’re completely different and everyone loves them for different reasons. I’m going to see Harry Potter and Twilight (hopefully) on the premier each time one of the movies comes out.

    I’m so excited, I can’t wait for Harry Potter (just 5 more days). : )

    I’m also really excited about New Moon, too. Harry Poter just closer though.

  • Team Edward:

    i love both series too, but twilight more :D
    i think its unfair to compare them though, because rowling wrote 3 more books (and will therefore have 3 more movies) which explains why her sales have been larger
    im looking forward to both half blood prince and new moon, and im really interested to see which grosses more, but i think it will probably be HBP, just because the fan base is bigger

  • cullen#9:

    a) stop comparing them cuz they’re two totally different stories
    b) to everyone who thinks that harry potter is dying down, think again. presales for half-blood prince are doing even better than transformers. and those are only presales.
    c) why does it always have to be a competition? i loved hp way before twilight and it will always be my #1, but that didn’t stop me from reading the twilight saga and thoroughly enjoying it. please everyone, stop it with the bashing. they’re both phenomonal series.

  • jacqueline:

    im not taking sides. the twilight and harry potter novels are both great in their own right. and of course, if you’ve read all the harry potter novels, you would want to read something else that was just as exciting. and twilight was it.

  • Shannon:

    im glad there’s people standing up for HP. I love twilight but I grew up with Harry. Harry Potter is an amazing series. Harry Potter isn’t trying to be like twilight, because, Hello! harry potter came first. Twilight is amazing but I will always stand as a faithful Harry Potter supporter :)

  • brittneycullen:

    I like them equally.i honestly just cant choose

  • Brandi:

    I never liked HP i mean i grow up with charmed. so the witches and wizards is really hard for me to grasp. i mean the wands, i c=grow up with powers coming from the body with no assistance, and witches are both male and female, and warlocks bad. and the naming of the holidays, i mean come on, if u are doing a fantasy world with magick, us the pagan names and not the Christianize names for them.

  • Candice:

    @Jacqulen , Harry Potter never stopped being #1. Show’s are seeling out like crazy. Plus the Harry Potter posters have nothing to do with Twilight. The posters have to do with the story line in the book. Harry and Gionny get into a realtionship and Ron is in a slight love triangle. This movie was suppose to be out in Nov., but WB pushed it back because of the success of The Dark Knight. No telling when these poster’s were made.

  • jaclyn, harry potter isnt copying twilight i mean hav you seen all the other movies that hav posters and that?? dont tell me they copied twilight before it came out.. harry potter is more popular becos it appeals to a larger audience.. i still luv twilihgt more but im a hp fan aswell
    there is room for harry potter and edward cullen…

  • Emily:

    Ok I’ve been a Harry Potter fan since I was little and I’ve basically grown up with it. I started reading Twilight back in Jan. and have read the series like three times already, and I love it. I agree that there is TOTALLY enough room for Harry Potter and Twilight in this world, because let’s face people despite the new fad of Twilight(which I’m totally caught up in ;-D), Harry Potter is and will always be like a classic and they will probably be read for generations to come (and hopefully Twilight). But Harry Potter is basically an all ages book and Twilight is kind’ve mature, but fantastic don’t get me wrong. i just think that they are different stories and for people to shun HP and say twilight is like the HP series is wrong because both are written by really talented writers and HP (sorry people) will never become unpopular. Can’t take a side sorry I just love both too much!

  • Biiah Cullen:

    I like the both series…
    But Twilight is the best ever

  • Anna:

    I am a Harry Potter Fan AND a Twilight fan and I have to say it looks nothing alike.

  • sam:

    i love twilight but HARRY POTTER IS THE BEST BOOK/MOVIE FANDOM!!!!!!

  • eledy(::

    harry potter and twilight are completely
    different stories.

    wizards and vampires are
    both pretty amazing.
    no doubt about it.

    so the comparing must
    stop its insane.

  • keille:

    Harry Potter and Twilight are actually two different stories. HP can’t be twilightish coz first of all, it came out first. And both movie are based on a novel.

    Let’s stop comparing these two. :)

  • kate:

    FIRST, I WISH EVERYONE WOULD STOP COMPARING HARRY POTTER AND TWILIGHT, THEY ARE COMPLETELY DIFFERENT, ONE DOESNT NEED TO BE BETTER.

    SECOND, WHOEVER DREW THAT PICTURE JUST DESTROYED HARRY’S AND EDWARD’S FACES.

    THIRDLY, HARRY POTTER NEVER COPIED TWILIGHT, HARRY POTTER CAME FIRST, THEY HAD TO PUT ROMANCE IN THE MOVIE, BECAUSE, UNLESS YOU’VE BEEN LIVING UNDER A ROCK, THERE IS ROMANCE IN THE BOOK THAT HAS BEEN OUT FOR YEARS!

  • twilighter + trekkie:

    i agree kate. they are both in their own leagues not reLLY relating at all except for the audience (sorta). and that pic makes thm both look like benjamin button… ewwww

  • yo this is a twilight site and most of ya are pikin hp o wow ya should feel ashamed

  • carlie:

    I HOPE STUPID TWILIGHT DOESN’T RUIN HARRY POTTER OR I WILL DIE

  • im not gonna lie….i lyk harry potter. lol there i said it!!! have the books and its a great story. but the moment i found my love, the Twilight Saga, i didnt know true love. lol im in love with twilight. PPL!! THEY ARE NOT THE SAME!!! others only compare them becuz twilight and harry potter are extremely popular. Its vampires against witches and magic. if they were both about the same thing then yea compare then but theyre not so everyone cane RELAX!!!! lol it is possible to like one or the other more just like its possible to love both. harry has been around for years. that wont change. Ive got much love for both and everyone can choose for themselves. THE WORLD WONT END!!!! GO NEW MOON!!!! LMAO

  • i think thiz iz reeeeeely stupid thiz iz a twilight website and alot of u are choosing harry potter over twilight!!!! wth?! :p and they need to stop comparing twilight to harry potter they r nothing alike!!! =/ just becuz they r both a book series duz not mean they r alike!!! i mean seriously harry potter haz withches and wizards twilight haz vampirez!!!!

  • cullen#9:

    cupcake: understand that many twilight fans were hp fans first. hp was what personally sparked my interest in fantasy. without it, i would never have picked up twilight. and personally, i’m sick of all the twilight fans bashing on hp. yeah, there are hp fans who don’t like twilight, but they aren’t as outspoken or as rude as twilight fans are. they generally keep their opinions to themselves. so i’m going to take a guess and say that more people are picking hp over twilight because they’re the people who are sick of this like me.

  • hpdude:

    I HATE HOW THEY KEEP COMPARING HARRY POTTER WITH TWILIGHT ITS MESSED.I LOVE HP AND TWILIGHT I CANT WAIT 4 HARRY POTTER AND THE HALF BLOOD PRINCE!!!!!!!!!!!!!!!!!!1

  • La La:

    GOODNESS! WHY EVEN COMPARE THESE TWO MOVIES?! THEY ARE SOOOOO DIFFERENT AND EACH IS GOOD IN ITS OWN WAY! THEY JUST COMPARE THEM TO GET YOUR ATTENTION AND TO GET THE BIGGEST MEDIA HITS JUMBLED UP TOGETHER FOR A WAR.

    I MEAN, HONESTLY, ITS NOT FAIR TO COMPARE MOVIE ‘FOR’ MOVIE, ESPECIALLY WHEN YOU HAVN’T SEEN EITHER COMING MOVIES YET!!!!!

    BTW, THE MEDIA IS TAKING ADVANTAGE OF THE TEEN GIRLS, CUZ MOST GO FOR THE LASTEST HEARTTHROB, SO I WOULDN’T MIND SEEING THAT GONE BUT WHATEVER.

  • mariana.:

    First. THIS TWO MOVIES ARE NOT ALIKE.
    they are just so similar because they are huge productions. And before twilight Harry potter was the movie with the most of fans,
    The posters are not even similar so RELAX.
    My big obssesion was Harry Potter until I read twilight. And now i dont have one realy fantastic and asome saga to follow i have two!

  • I still like Harry potter and am going to see the movie. Although I would have to say I love twilight and it is WAY better!!!! Harry potter is still great though!

  • the BOOK'S fan:

    I’m waaaaaaaaaaaaaaaay more excited for HP then nm, just cuz twilight sucked worse then any other movie… but ihave hopes cuz the books were amazing!!

  • Heather:

    EXACTLY CULLENS #9 twilight fans are extremely rude in my opnion as well and I’m sick of them bashing on harry potter also. I USED to be a twilight fan but because of its fanbase…I simply can’t stand it anymore! it has made me very sad to give up twilight because I enjoyed the books but I will admit nowhere near as much as harry potter. I am deeply ashamed to have ever been a fan of twilight. Don’t worry This is the first and last time that I will ever visit this website. goodbye twilighters…I have moved on

  • Catey:

    Well, first I would just like to say that I like both Harry Potter and Twilight. Secondly, I perrsonally WAY prefer the twilight series, but thats my opinion. Thirdly, I don’t think that HP should try and be like twilight. It just won’t work. People are treating this like it’s HP vs twilight or something, which it’s not- they are both very different and are (or should be) targeting different audiences. Sorry, that got kinds long! lol :)

  • Newsies:

    omg I sooo am with CULLENS #9 and HEATHER! I’m EMBARESSED to be a twilighter now! A lot of the fans are rude and such immature girls.

  • Alan:

    HARRY POTTER AND THE HALF-BLOOD PRINCE CAME OUT BEFORE TWILIGHT DID. AND ALSO THE MOVIE FOR HARRY POTTER AND THE HALF-BLOOD PRINCE WAS MADE BEFORE THE TWILIGHT MOVIE. THE BOOK FOR HARRY POTTER AND THE HALF-BLOOD PRINCE CAME OUT IN JULY 2005 AND TWILIGHT DIDN’T COME OUT TILL THAT FALL.

    JUST BECAUSE HARRY POTTER IS GROWING UP AND FALING IN LOVE DOESN’T MEAN IT’S COPYING AT ALL. OH JUST BECAUSE THE SECOND NARNIA MOVIE HAD ROMANCE IN THE MOVIE IT’S COPYING TWILIGHT. OH PEOPLE MAKE ME LAUGH. PEOPLE ARE JUST TRYING TO TAKE FANS AWAY FROM OTHER STUFF LIKE HARRY POTTER, AND MAKE THEM TWILIGHTERS.

    AND PLUS YOU GUYS JUST BE LOVING HARRY POTTER BECAUSE THAT’S HOW ROBERT GOT PICKED FOR TWILIGHT.

    LONG LIVE HARRY POTTER!

  • Alan:

    And I just wanted to add I love Twilight, but Harry Potter is way better. And wasn’t it after Harry Potter got delayed Twilight tooks it’s release date. I think Twilight is more copying HP then HP is copying Twilight.

  • Alan:

    Also Kate you rock. Harry Potter first came out in 1995 and Twilight came in 2005. So Harry Potter was here ten years before Twilight.

  • Lori:

    I don’t understand why there has to be a competition between Harry Potter and Twilight. I like them both, and I think that they should be able to co-exist.

  • KimmieC:

    This is why Twilight gets such a bad name. People always bashing other movies because they think Twilight is best.

    Teenagers are so immature. There are more movies out there, other than Twilight.

    Twilight is an amazing franchise, but the fanbase is crazy and needs to chilax, A LOT.

    Harry Potter is way before Twilight, and will remain a classic.

    I am a fan of both, but honestly people, they are two completely different stories. Not comparable in the slightly.

    Get over yourselves.

  • LusiiCullenHale:

    actually, twilight movie sucked. so i don’t see why twilight fans would be defending it. it was ok for a movie but for a book-movie, it wasnt twilight. an hp is the same. movies were ok untill the forth so i didnt like the last 2. but now when i saw trailer, i cant wait for hp 6 and maybe, this time, the movie is great. as for the books, twilight is amazing, but hp is amazing, too. so i’m with alan and kate, but i’m really not embaressed ofr being a twilight fan because i’m twilight and hp fan.

  • xoxdf894:

    No offense, but Twilight is a book for hopeless romantics. The plots suck, all the books are repetitive and they are not that well written. People only like the Twilight books because they wish they had such a romantic guy in their own lives, there aren’t any plot twists or bittersweet things, it’s all black and white. In Harry Potter JK Rowling isn’t afraid to kill off characters, to always come up with new exciting details, etc. So comparing the series on literature terms- HP crushes Twilight… (in my opinion the Clique is even better then Twilight…sorry I just hate those books ((more now because of the annoying fans))). Speaking on movies, we all know which movies are better, not only by the difference in budgets but also the quality and depth of the movies. (although I do admit HP movies always seem to leave out crucial elements.. oh well).

    Anyway, HP wins in all catagories.
    but I agree with other people who don’t understand why people compare these two books…just because they both have a large, strong and committed fan base and they are geared towards young adults doesn’t mean they are the same story. And the HP copying Twilight poster crap?… please. That’s the media making a mountain out of a molehill.

  • Hannah:

    Wait. So Harry Potter is copying Twilight because there is romance in it? So Twilight is the only story allowed to have romance? This is why everyone hates Twilight fans. Compare the ratings. On Rotten Tomatoes Twilight = 49%. Harry Potter and the Half Blood Prince = 86%. Twilight sucks all around. Twilight fans are just jealous of Harry Potter’s success. It is the highest grossing film franchise ever.

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